For the first time in the brand’s 75 year history, M&Ms will now come with a caramel centre which will be a permanent addition to the rest of the M&M family.
Each bite-size “lentil” will have a soft and caramel centre, surrounded by milk chocolate that is of course coated with the iconic colourful shell.
The company is known to experiment with its flavours beforehand – including mint, or the recent fan voted coffee nut – but the last time the centre was mixed up a bit was back in 1999 when Crispy M&Ms were introduced.
Crispy M&Ms were discontinued in 2005 in the USA, but have been reintroduced since.
Vice president of research and development of parent company Mars Chocolate, Hank Izzo, claims it was “a big technological challenge”, adding:
“We never before had a M&M lentil with a true soft center, so we had to figure out how to not make the chocolate too sticky or too soft that it could collapse.
Because it is a brand new production, we’re still in the process of finishing the manufacturing setup for the caramel M&M’s.”
With that last line comes the bad news. Caramel M&Ms aren’t expected to hit shelves until May 2017, but the wait should be worth it.